UNMADEUNMADE
AI FASHION BY ALENA STEPANOVA
Alena Stepanova is a London-based fashion designer specializing in fashion. She debuted in the world’s first AI Fashion Week and has collaborated with fashion magazines, contributing to the evolving conversation around AI. Through her project UnmadeUnmade, she explores digital storytelling, nostalgia, and human connection. In 2025 she was named among the World’s TOP 50 Women AI Artists by Leonardo.Ai.
ENTANGLEMENT
Alena Stepanova’s debut AI-generated collection was presented at AI Fashion Week 2023. Inspired by nomadic heritage, the collection features knitwear, ropes, and braids, symbolizing unbreakable connections of culture and identity.
SEQUENCE
AI-generated fashion collection “Sequence” designed for AIFW Season 2 and is inspired by Central Asia and deeply rooted in the wisdom passed down through generations, wherein the act of braiding one's hair becomes a symbol of strength and resilience. Just as the narrative goes, braiding the hair encapsulates melancholy, acting as a protective barrier that prevents it from reaching the rest of the body, and in turn, weaving strength into the very fibers of one's being. Each pattern is meticulously crafted to mimic the essence of braided hair.
ALEM
Alem is an exploration of the concept of home. The collection reflects on themes of belonging and identity, suggesting that home is not just a physical space but an intrinsic part of one’s being. It is an invitation to consider the personal and emotional dimensions of what it means to me “home”.
stillness
Inside it is white and silent. Outside is a room full of people, voices, and motion. Stillness is a series of AI-generated portraits capturing a woman suspended in connection and isolation.
DREAMSCAPE
The collection born in the space between memory and myth. It’s about the way the past softens and blooms when you look back — not with longing, but with a kind of shimmering awe. When the colours were brighter, the trees were taller, the stars felt like they were just above your head. Each garment is a relic from that forgotten realm: imagined through code, embroidered with memory. It’s where heritage dances with hallucination, where tradition becomes a playground, and fashion becomes a ritual of return.
This collection is an exploration of liminal worlds through AI — where textile meets technology, and spirit meets silhouette. It is playful, rooted, and entirely unbound. Designed for the woman who walks between timelines, who wears her history like armour. She is both warrior and player.
This is not just nostalgia. This is encoded memory. A soft portal back to the place that made you — real or not. The sky was closer there. And now, through this collection, it is again.